October 29th, 2007
Alex Curran: The Launch
Alex Curran has officially unveiled her new perfume in all its tonka bean glory.
She also demonstrated the art of posing naturally and casually whilst hawking product.
This pic is from The Perfume Shop in Liverpool, where Alex did a personal appearance and signed bottles for fans.
In a marketing scheme of utter incestuousness, the event was hosted by OK! Magazine, with whom Alex has a large feature this week. OK mag are also the ones who created the fragrance with her. It’s a joint magazine/WAG scentastic collaboration of money reaping.
“Alex Curran has been working closely with OK! Magazine to develop a fragrance that she feels not only represents her life in a bottle, but will also appeal to the many legions of OK! Magazine fans out there.“
Unfortunately, readers of Hello!, Closer and [insert all other gossip mags here] have been left out in the cold. Here’s hoping Elen Rives will pick up the slack and quickly launch a fragrance targeted to tabloid readers everywhere, called Not Alex Curran.