October 29th, 2007

Alex Curran: The Launch

Alex Curran has officially unveiled her new perfume in all its tonka bean glory. 

She also demonstrated the art of posing naturally and casually whilst hawking product. 

This pic is from The Perfume Shop in Liverpool, where Alex did a personal appearance and signed bottles for fans.

In a marketing scheme of utter incestuousness, the event was hosted by OK! Magazine, with whom Alex has a large feature this week.  OK mag are also the ones who created the fragrance with her.  It’s a joint magazine/WAG scentastic collaboration of money reaping.

“Alex Curran has been working closely with OK! Magazine to develop a fragrance that she feels not only represents her life in a bottle, but will also appeal to the many legions of OK! Magazine fans out there.“

Unfortunately, readers of Hello!, Closer and [insert all other gossip mags here] have been left out in the cold.  Here’s hoping Elen Rives will pick up the slack and quickly launch a fragrance targeted to tabloid readers everywhere, called Not Alex Curran

Link: Alex Curran Exclusive Launch

 

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34 Responses to “Alex Curran: The Launch”

  1. abdul basit says:

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  2. The bottle of the perfume in her hand is very nice. Sorry I take it more interesting than the juice which is red. Maybe as a male, I am not very sensitive about the differences of each presume, but the bottle, the color impressed me more. Maybe girls also like to choose her presume by the outside, not for the juice inside.

  3. Accupril says:

    Very interesting article. I think I will become your constant reader.

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  5. It’s good informationm for me, thanks

  6. Great article, and very interesting comments. I will stumble it!

    Kind regards…

  7. <3 L o t t ii e says:

    Iv Met Her A Couple Of Times As I work for Cricket But I Think That Your Judging Her Far To Much And I Think Shes One Of The Most Down To Earth WAGS Out There !

    <3

  8. nat and immi says:

    ur all jealous shes gorgeous and a nice lass how sad u all are sayin shes this and that GET A LIFE shes better than u GET OVER IT!!!

    go alex, we love u!!!!

    and steven gerrard=legend

  9. amy says:

    y does every 1 hate alex curran ? am from liverpool and i went to this resterrant called the mei mei and she was on the table next to me and she was very nice and talked to me and had a picture with me people should accept her she is so nice its unbaleivable

  10. Elise says:

    LOL, Katie.  I love the WAGtastic Alex, but that’s just funny.

  11. katie says:

    Silly!! Alex Curran is a… erm… she’s a…. ahem… OK, I see your point.

  12. Dick Dolby says:

    Who is Alex Curran ?? What does she do for a living ?

  13. Elise says:

    Alex is 5’8” or 5’9” and that’s with the heels on
    - I read it in an interview recently, so really not that tall (which just shows how ‘not tall’ Stevie is as compared to…oh, say someone tall and fabulous like JT or Frankie- c’mon it’s just a small snark).  As for the tonka bean, it’s like deep, rich vanilla I think. 

    I just LOVE her look here- and I seriously want that dress!

  14. uneditedmara says:

    B*tch big, ya’ll.

    If this perfume is what’s going to get me in the sack with St. Steven, then ring me up a dozen, please. But if it’d just make me smell like I’ve had way to many trips to the tanning salon and broke out the crazy with tweezers, fohgedaboudid.

  15. Johnna says:

    She’s got to be about 5’9”-5’10” or so at least. She does seem really tall. Legs for days, though. Which are gorgeous.

  16. katie says:

    I don’t mean to be simple, but what the frigg does a tonka bean smell like?!! I mean, it sounds lovely…. confused

  17. LISA says:

    Yes but by opening her pins to stevie geee laaaarrrr she has set herself for life now – csa etc!!! she’s not stupid

    ps brandy thats what her Mum does in John Lewis in town haha!!! she is even more dreadful with the caking of the make up !

  18. AnnaD says:

    what has this woman done to warrant any sort of celebrity???  she opened her legs for a famous footballer and got knocked up (which means she’s too stupid to figure out birth control)——wow, what an accomplishment…and now she feels that she is so special that other women will want to smell like her…give me strength…she’s nothing more than an out of work hairdresser gold-digger trailer trash mutton dressed like lamb

    i am NOT jealous *stamps foot*

  19. brandy says:

    Ugh… honey, put down the carbs and slowly back away…
    She looks like she could be the annoying sample girl that stands at the door and bombards you with spritzes of cheap perfume.
    Well at least we all know that Alex wasn’t going for class on this one. OK! Magazine?! Really? Definitely trying to hit the 12-15 yr old stealing 20 quid out of mom’s purse demographic I’m guessing. Bravo Alex…. not…

  20. Tres Bien says:

    I second Lisa’s comment above me.

    This got me wondering (since I don’t follow anything Gerro/Alex): how tall is Alex?  She seems…Amazonian… not in a bad way, or anything.

  21. carly says:

    Agreed Robin.
    It’s sad (sigh)…
    And what does a gossip mag know about fragrance anyway?
    Boycott this piece of cheap consumerism!

  22. aja says:

    this perfume reprsents her life in a bottle?  i suppose, then, that it smells like footballer man juices, money, bad outfits, and derisive laughter all the way to the bank? 

    ok, maybe that wasn’t nice of me…

  23. Ella says:

    She looks nice for a change, OK makeup, OK outfit.

  24. Patty says:

    I am getting flashbacks to “Bridget Jones’ Diary”, when Bridget’s mom is shown on the telly hawking products with this plastic smile and plastic hairdo.  The atomizer bottle looks cheapo too.  All around, not so classy.

  25. cori says:

    hmm, i don’t think she looks anything special.  she’s just so ginormous i find it hard for her to look natural.  and you’re right, you launch a perfume when you are famous, not when you are married to someone famous.  i wouldn’t even classify her as a b-list celeb, not even close.

  26. Johnna says:

    She looks gorgeous.

    And eh, if people want to spend their money…

  27. LISA says:

    I cant effing stand St Steven

    cant. stand. him

    so am not a jealous steven fan

  28. Johnna says:

    Ahhahaha seriously. There’s nothing like a bunch of jealous crazy Stevie fans to bring out a good laugh.

  29. Lisa says:

    I really do despair

    anyway, front page of the daily post is a pic of her, there must have been something wrong with the printing or she has a terrible shiny forehead, round shuny grey/black circle right in centre of her head – i would be gutted if it were me!!!!!!

  30. Ella says:

    The eyebrows freak me out though.

  31. paris says:

    Already bought a bottle smells gr8 i think she looks fabulous her outfit, make-up and hair stunning

  32. Melissa says:

    This is still so weird to me. I feel like a “celebrity” releases a perfume when he or she is really famous… and I mean REALLY famous. Does Alex think of herself as really famous? Well if she does then it must be nice living in a bubble.

    Good point Robin – I would have much more respect for her if the proceeds went to charity because the world knows that the Gerrards like all other footballer families are swimming in more money than they know what to do with.

    On a happier note, I think she looks pretty!

  33. robin says:

    I cannot tell if what she’s wearing is a dress or an apron over a shirt.
    If she were donating the proceeds from the sale of her perfume to orphaned children or a mentoring program or even a home for retired nail techs I might feel a bit better about this. As it is, she is releasing more consumerist, noxious, cheap-ass merchandise on the world. She and ok! Will be laughing all the way to the bank whilst people who cannot really afford 20 pounds (but are too clueless to realize that buying this foul potion will not in ANY way enhance their lives) rush out and buy it. I am disgusted. The last thing the world needs is another crappy, unecessary, b-grade celebrity foisting their merchandise on us.
    Rather vitriolc but I did just spend the day in LA and she is SUCH a wannabe. Yuck.

  34. Jenn says:

    She looks like she got dressed in the dark and just grabbed random pieces from her closet. The dress and the shirt might work in another outfit, but not paired together like this.

    If she put on a pair of eyeglasses and put her hair up in a bun, she’d have her Halloween costume as an old hag all set.

    Alex comments aside, has anyone smelled this perfume?  Does it smell nice?