October 29th, 2007
Alex Curran: The Launch
Alex Curran has officially unveiled her new perfume in all its tonka bean glory.
She also demonstrated the art of posing naturally and casually whilst hawking product.
This pic is from The Perfume Shop in Liverpool, where Alex did a personal appearance and signed bottles for fans.
In a marketing scheme of utter incestuousness, the event was hosted by OK! Magazine, with whom Alex has a large feature this week. OK mag are also the ones who created the fragrance with her. It’s a joint magazine/WAG scentastic collaboration of money reaping.
“Alex Curran has been working closely with OK! Magazine to develop a fragrance that she feels not only represents her life in a bottle, but will also appeal to the many legions of OK! Magazine fans out there.“
Unfortunately, readers of Hello!, Closer and [insert all other gossip mags here] have been left out in the cold. Here’s hoping Elen Rives will pick up the slack and quickly launch a fragrance targeted to tabloid readers everywhere, called Not Alex Curran.
Link: Alex Curran Exclusive Launch

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The bottle of the perfume in her hand is very nice. Sorry I take it more interesting than the juice which is red. Maybe as a male, I am not very sensitive about the differences of each presume, but the bottle, the color impressed me more. Maybe girls also like to choose her presume by the outside, not for the juice inside.
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Kind regards…
Iv Met Her A Couple Of Times As I work for Cricket But I Think That Your Judging Her Far To Much And I Think Shes One Of The Most Down To Earth WAGS Out There !
<3
ur all jealous shes gorgeous and a nice lass how sad u all are sayin shes this and that GET A LIFE shes better than u GET OVER IT!!!
go alex, we love u!!!!
and steven gerrard=legend
y does every 1 hate alex curran ? am from liverpool and i went to this resterrant called the mei mei and she was on the table next to me and she was very nice and talked to me and had a picture with me people should accept her she is so nice its unbaleivable
LOL, Katie. I love the WAGtastic Alex, but that’s just funny.
Silly!! Alex Curran is a… erm… she’s a…. ahem… OK, I see your point.
Who is Alex Curran ?? What does she do for a living ?
Alex is 5’8” or 5’9” and that’s with the heels on
- I read it in an interview recently, so really not that tall (which just shows how ‘not tall’ Stevie is as compared to…oh, say someone tall and fabulous like JT or Frankie- c’mon it’s just a small snark). As for the tonka bean, it’s like deep, rich vanilla I think.
I just LOVE her look here- and I seriously want that dress!
B*tch big, ya’ll.
If this perfume is what’s going to get me in the sack with St. Steven, then ring me up a dozen, please. But if it’d just make me smell like I’ve had way to many trips to the tanning salon and broke out the crazy with tweezers, fohgedaboudid.
She’s got to be about 5’9”-5’10” or so at least. She does seem really tall. Legs for days, though. Which are gorgeous.
I don’t mean to be simple, but what the frigg does a tonka bean smell like?!! I mean, it sounds lovely….
Yes but by opening her pins to stevie geee laaaarrrr she has set herself for life now – csa etc!!! she’s not stupid
ps brandy thats what her Mum does in John Lewis in town haha!!! she is even more dreadful with the caking of the make up !
what has this woman done to warrant any sort of celebrity??? she opened her legs for a famous footballer and got knocked up (which means she’s too stupid to figure out birth control)——wow, what an accomplishment…and now she feels that she is so special that other women will want to smell like her…give me strength…she’s nothing more than an out of work hairdresser gold-digger trailer trash mutton dressed like lamb
i am NOT jealous *stamps foot*
Ugh… honey, put down the carbs and slowly back away…
She looks like she could be the annoying sample girl that stands at the door and bombards you with spritzes of cheap perfume.
Well at least we all know that Alex wasn’t going for class on this one. OK! Magazine?! Really? Definitely trying to hit the 12-15 yr old stealing 20 quid out of mom’s purse demographic I’m guessing. Bravo Alex…. not…
I second Lisa’s comment above me.
This got me wondering (since I don’t follow anything Gerro/Alex): how tall is Alex? She seems…Amazonian… not in a bad way, or anything.
Agreed Robin.
It’s sad (sigh)…
And what does a gossip mag know about fragrance anyway?
Boycott this piece of cheap consumerism!
this perfume reprsents her life in a bottle? i suppose, then, that it smells like footballer man juices, money, bad outfits, and derisive laughter all the way to the bank?
ok, maybe that wasn’t nice of me…
She looks nice for a change, OK makeup, OK outfit.
I am getting flashbacks to “Bridget Jones’ Diary”, when Bridget’s mom is shown on the telly hawking products with this plastic smile and plastic hairdo. The atomizer bottle looks cheapo too. All around, not so classy.
hmm, i don’t think she looks anything special. she’s just so ginormous i find it hard for her to look natural. and you’re right, you launch a perfume when you are famous, not when you are married to someone famous. i wouldn’t even classify her as a b-list celeb, not even close.
She looks gorgeous.
And eh, if people want to spend their money…
I cant effing stand St Steven
cant. stand. him
so am not a jealous steven fan
Ahhahaha seriously. There’s nothing like a bunch of jealous crazy Stevie fans to bring out a good laugh.
I really do despair
anyway, front page of the daily post is a pic of her, there must have been something wrong with the printing or she has a terrible shiny forehead, round shuny grey/black circle right in centre of her head – i would be gutted if it were me!!!!!!
The eyebrows freak me out though.
Already bought a bottle smells gr8 i think she looks fabulous her outfit, make-up and hair stunning
This is still so weird to me. I feel like a “celebrity” releases a perfume when he or she is really famous… and I mean REALLY famous. Does Alex think of herself as really famous? Well if she does then it must be nice living in a bubble.
Good point Robin – I would have much more respect for her if the proceeds went to charity because the world knows that the Gerrards like all other footballer families are swimming in more money than they know what to do with.
On a happier note, I think she looks pretty!
I cannot tell if what she’s wearing is a dress or an apron over a shirt.
If she were donating the proceeds from the sale of her perfume to orphaned children or a mentoring program or even a home for retired nail techs I might feel a bit better about this. As it is, she is releasing more consumerist, noxious, cheap-ass merchandise on the world. She and ok! Will be laughing all the way to the bank whilst people who cannot really afford 20 pounds (but are too clueless to realize that buying this foul potion will not in ANY way enhance their lives) rush out and buy it. I am disgusted. The last thing the world needs is another crappy, unecessary, b-grade celebrity foisting their merchandise on us.
Rather vitriolc but I did just spend the day in LA and she is SUCH a wannabe. Yuck.
She looks like she got dressed in the dark and just grabbed random pieces from her closet. The dress and the shirt might work in another outfit, but not paired together like this.
If she put on a pair of eyeglasses and put her hair up in a bun, she’d have her Halloween costume as an old hag all set.
Alex comments aside, has anyone smelled this perfume? Does it smell nice?