November 1st, 2007
Alex Curran: The London Launch
This is the last bloody photo and/or mention of Alex Curran’s new perfume.
For at least 5 minutes.
So, here she is, low key as per usual, at her London launch. We don’t care much for the perfume bottle, but quite like the box though, it looks like it would hold some rather fine chocolate truffles or some nice lacey underoos. Notice we have said nothing about the dress. Because to mention the dress would mean we understand it. And we do not.
“I honestly didn’t think anyone would turn up. I still can’t really accept that anyone would be interested in me and what I do,” she says with a smile. “Why would anyone bother? I’ve been terrified all morning. I thought: Imagine if no-one comes, how embarrassing that would be. People might think I’m always confident, but I’m not, I’m terrible. Steven said to me this morning: ‘it’s your perfume, just be yourself’ but it’s natural to worry about these things, isn’t it?”