February 3rd, 2010
Calvin Klein Makes Good, Then Bad Decisions
We’re fans of retired Japanese footballer Hidetoshi Nakata.
We’re fans of abs.
Therefore, we are very supportive of any such combination of these areas for marketing purposes and/or ease of objectification.
So let’s address the issue arising from the Calvin Klein X underwear range:
Bringing out an ad campaign with a footballer in his skivvies = successful happy-making times.
Putting a gigantic red “X” across the photo and partially obscuring the view of a footballer in his skivvies = evil, wrong and startlingly inconsiderate.
Bad Calvin Klein marketeers. Bad, bad, marketeers.