David Beckham: Purveyor of affordable pants for the masses. Images via Getty
The Beckhams and luxury go together like vodka and ice cubes so you can imagine our delighted surprise at the announcement that David Beckham’s new range of bodywear will be sold exclusively at H&M. Yes, the same H&M that you pop into on a Friday night because you need a dress for your night out that doesn’t cost as much as a mortgage payment and that you can spill all manner of substances on and really not give a toss.
David becomes the first non-designer celebrity that H&M has partnered with and also the first to a sign a “long-term” deal. Around 1800 H&M stores will carry the range and they will become available just before Valentine’s Day next year.
So fellas, prepare yourselves for your V-day sexy times to include a bit of Beckham. We’re going to consider it reverse lingerie. The Beckham physique is, of course, not included. But we’re sure your ladies like you just the way you are.