Let’s be clear. When footie computer games start offering incentives for drunken flirtbags like us to play (shirt removal, ‘proper’ manlove celebrations, dressing room camera access), our office uptake will increase exponentially.
Alternatively, the company shilling the product can just invite one of the hottest players ever to walked the hallowed turf (say, Heath Pearce) to a launch, put him in a vintage Mickey Mouse sweater and get our mates over at KICKTV to chase him through lilac lighting with a cameraphone.
EA, you have excelled yourselves. Can you hear that? It’s the sound of a thousand heels on concrete as the Kickette faithful stampede towards you to buy whatever you’re selling.