September 9th, 2010
Cristiano Ronaldo: How To Best Market This Man
At the launch of his new ad campaign for Time Force watches, Cristiano Ronaldo mishears the instruction to ‘watch the clock’. Too far? We can’t help it, it’s how we roll. Image: Bauer Griffin via Zimbio.
We do so love a Cristiano Ronaldo product shill. Nine times out of ten it involves him in a bed or half nekkid. The Timeforce watch advert involves both. Click to view, and then weigh in on this “artsy cum Gianni Versace mansion” style promo.
Our take: few footballers have the bod and ‘tude of Mr. Ronaldo: why try to make him avant garde and unusual? He’s not someone we need to spend hours with analysing layers. He’s someone we need to spend hours with… getting intimately acquainted with his left hip dip.
For shame, marketers. In this economic environment, doing anything other than showing Cris in his pants is a pointless waste of resources that could be spent on body oil.
Further proof: Take it from Armani, who knows how to work with his subjects. (Warning, don’t watch this video if you need to get any work done today.)