May 20th, 2011
David Beckham: Designing Man
We should have expected this right?
The patron saint of Y-fronts is going to design a line of men’s bodywear. After his successful stint as the body of Armani underwear Becks has decided to have a go himself at making men’s underthings a little bit nicer to look at. Said Becks of his new venture,
I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani. It proved to me that there is a real market for good-looking, well-made men’s bodywear.
Becks is nearing the end of his illustrious career so getting his side hustles up and running now is probably a good idea. He is, of course, receiving some big-name help – he and Victoria’s business manager Simon Fuller will be guiding him along and his new logo will be designed by Stella McCartney’s husband Alasdhair Willis (who’s been employed as David’s creative consultant since last year).
There’s no release date for the line yet, but Victoria is in London now overseeing the campaign photo shoot. Ten exclamation points means it must be really hot. We eagerly await the final product.