November 23rd, 2009
Elen Rives: Diamond Boutique Debut
Three words you wouldn’t normally put in a sentence together: Elen + Elegance + Premium.
Yet Tesco’s marketing wiz kids believe some snazzy adjectives and Elen Rives’ post break-up bod are a sure fire way to sell their new lingerie range to aspirational Wagabees.
Craftily entitled “Diamond Boutique”, the collection is priced to sell. You could buy the entire line thrice and still have taxi fare for the mental asylum to spare.
Sidenote: Elen has now sought to clarify her original ”I still love Frank” comments. We call bluff.