April 1st, 2010

Louise Redknapp: Product Shill Overkill?

Louise Redknapp

Yesterday it was announced that Louise Redknapp was selected as the new face of Carlsberg’s Eve. The Danish beer giant is dead set on hawking a spritzer - not beer – aimed at women and found Mrs. Jamie Redknapp to be the perfect fit.

Let’s start with the good: we lurve her dress and angelic photo opp.

Now with the bad: we’re experiencing a bout of Louise advert hangover. For the past four months, we’ve caught her holiday-spokeshilling and walking red carpets for movies and performances she’s not apart of.

Louise Redknapp for Fashion Union

Aside from the Carlsberg campaign, Redknapp is also currently serving as the face and style ambassador for online shopping site, Fashion Union. Her duties include modeling faux-leather skirts. Yes, having a celebrity rock a pleather skirt doesn’t always elevate an article of clothing’s status in fashion fabric society, but it’s still kinda cute and on trend for the summer.

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17 Responses to “Louise Redknapp: Product Shill Overkill?”

  1. fiona says:

    Nice girl, but she is now starting to get on my nerves these celebs are so greedy, she models for wallis, you turn on the t.v and jamie is modelling for M.S. its all too much. cant they get any on else for this work.

  2. aps says:

    She looks sleepy. Making that money though

  3. Missy Manchester says:

    Looks like the ad agency went crazazy with the photo-editing software. Her upper arm is weird…and her knee…wtf??? Has anyone ever seen a knee like that? Maybe she lost her kneecap and she had an implant. Kinda like how Alex Gerrard had a cheekbone implant. Oh…and those eyebrows. Eek. Either the Photoshopping guy or the makeup artist were doing too much product sampling when this photo was done.

  4. tammyv says:

    The pic is airbrushed to the hilt, more painting than photo.

    As for her, she is a model and they shill stuff…

  5. jasmine says:

    she does look great.she seems lovely. but its too much.!!!!!!!

  6. Thea says:

    She’s hanging on and trying to hard – let go love, your time has passed.

  7. Torres&Stevie's Girl says:

    If I can’t even drink a light beer like Carlsberg (during games only) without having a “girl” targeted lite option, then thank god we are moving to Standard Chartered. I may not be able to drink it, but atleast we won’t have embarrassing WAG ads.

  8. Erin says:

    I like Louise. But those Thomas Cook adverts were so damn bad. I'm done with Louise in commercials.

  9. smithda says:

    I am guessing that they are not planning on releasing it in the US. Trust no one will have to guts to order a bottle of Eve. Here in the US that is actually a brand of disposable douche.

  10. Liesbeth says:

    she looks great but like said before she’s not even close to the average women and if women are going to drink beer, chances are they already do. like myself.

    sidenote:
    the front page says Carlsberg is German but if you click to comment it switches to Danish. Carlsberg is definitely Danish. yeah just noticed.

  11. Jade says:

    I think she looks lovely and fair play to her im going to try it!! LOL then ill form my opinion!!

    By the way there is no such thing as too much Louise lol

  12. Shipra says:

    Louise looks drunk but I still prefer her to most other WAGs

  13. rois says:

    I like louise and i always thinks she looks fab. however, this woman will do anything to stay famous. its time she moved over to give other people a chance. shes becoming a bit of a joke now with all of these endorsements.

  14. I like her too. The heavy-lidded eyes are sexy. And her skin and hair are perfection. But she doesn't look great in this picture. I'm not sure why. And I don't like the product at all.

  15. Ella says:

    I think I'm in the minority on this, but I don't find her very pretty. She always looks sleepy or drunk to me.

  16. Mrs.Higuain says:

    she's a sweetheart,let her have some ''mistakes'' it gets her closer to the average women..