April 1st, 2010
Louise Redknapp: Product Shill Overkill?
Yesterday it was announced that Louise Redknapp was selected as the new face of Carlsberg’s Eve. The Danish beer giant is dead set on hawking a spritzer - not beer – aimed at women and found Mrs. Jamie Redknapp to be the perfect fit.
Let’s start with the good: we lurve her dress and angelic photo opp.
Now with the bad: we’re experiencing a bout of Louise advert hangover. For the past four months, we’ve caught her holiday-spokeshilling and walking red carpets for movies and performances she’s not apart of.
Aside from the Carlsberg campaign, Redknapp is also currently serving as the face and style ambassador for online shopping site, Fashion Union. Her duties include modeling faux-leather skirts. Yes, having a celebrity rock a pleather skirt doesn’t always elevate an article of clothing’s status in fashion fabric society, but it’s still kinda cute and on trend for the summer.