March 2nd, 2011

Malena Costa & Frankie Sandford: A Tale Of The 2.0 WAGs

Girlfriends of Wayne Bridge and Carles Puyol

Images: Splash;

Without meaning to evoke images of Jersey Shore’s resident ab-master, it would appear that we have ourselves a situation here. One that could well affect your suitability as a candidate for entry into the platinum-plated, couture-clad bubble currently inhabited by our beloved WAGs.

Follow us, for you may hear something that will be advantageous to your health.

Those of you old enough to remember when David Beckham had only minimal tattoo coverage will clearly recall the events of the summer of 2006. This was a year when England’s embarrassment on the football pitch was actually overshadowed by the coverage of their partners’ adventures in the restaurants and bars of Baden-Baden. The tabloids were full of images of baby mommas and British ladies-in-non-prenup-waiting getting inebriated and hurling themselves onto tables, conspicuously consuming and generally getting on everyone’s nerves.

WAG 1.0 was in the house.

Since that time, she has remained largely untouched by human evolution, preferring instead to adapt to her environment by utilising hair extensions, tanning salons and the services of a plastic surgeon.  There was the odd anomaly; Victoria Beckham and Cheryl Cole were both seemingly impervious to the doctrine of wandering the streets in hair curlers and spending their days engaged in competitive shopping, but the exception always proves the rule.

And we’re not saying this adherence to precedent is gone from our lives. For example, Carles Puyol’s gorgeous gal, Malena Costa, was recently spotted extolling the virtues of traditional WAGdom, gushing about how good her life is as a WAG.

And why the hell not? She’s got a great rep, advertising contracts coming at her from every direction and her very own pet blowout for comfort in times of hardship.

What else could a girl want? Apparently nothing: “I am very happy. I got everything I wanted”.

Now though, there appears to be a new breed on the prowl. A woman who apparently REJECTS the very title she has earned by dating a gentleman ‘baller. The Saturdays singer/Wayne Bridge’s girlfriend, Frankie Sandford has stated she is not a WAG.

Good grief. We realise that many have tried this. But Frankie has a steely determination about her, a conclusion we draw because we all love her hair but are too scared to have the chop ourselves. Frankie is, we feel, WAG 2.0. A new breed indeed.

Our question to you, people, is whether you are prepared to overlook the fact that this woman has heartlessly stomped on our dreams of career dumping in favour of beating the hell out of hubby’s credit card until it screams for mercy? As a WAG in waiting, are you a traditionalist or an advocate of the post-feminist ‘partner’ status, recently also observed in the likes of Christine Bleakley.

Tell us your views on this controversial matter. We’re too startled to comment.

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48 Responses to “Malena Costa & Frankie Sandford: A Tale Of The 2.0 WAGs”

  1. carina says:

    Oh please all Frankie wants is attention. She's a famewhore we all know it

  2. ~*~ANGEL~*~ says:

    ok… I like both of them especially Malena…. & I agree Leya … because IF I was a WAG … u could call me w/e every u want… hate me or love me … I'm the one with him… and all that really matters is that he loves & respect me …and his family and friends love & respect me…and that my family & friend love & respect him …

    BTW If I was a WAG…I would still be on twitter, facebook, kickett & the forums/blogs…Because I'm a fan be4 a WAG!!!

  3. @AgnesWonka says:

    I don't think women like Sara C., Irina S. or Lara, among others, have to be called Wags. They had their own careers before they met their ballers.

    • Eleanor says:

      YES. When people call these women famewhores it really confuses me! People knew these women before they dated footballers.

  4. D0li says:

    omg thank you for describing that for me! IT was so funny.. I thought the same thing; I do'nt see how it is a compliment/career to be called a glamor model!

  5. Cara says:

    I know that the general opinion of WAGS like Frankie and Christine are extremely low and people dont take too kindly too them which is understandable but in my opinion both the likes of Frankie and Christine had jobs and careers before getting with their partners. Frankie was in The Saturdays before she got with Wayne Bridge and they were both in successful relationships before they met and Christine was on the One Show long before she met Frank and started dating him so compared with other WAGS that were a nobody before their husbands and unfortunatly im looking at you Alex Gerrard/ Coleen Rooney (Even though I do like Coleen :D ) , they did have their own career.

    Do I like Christine? Not really she just irks me for some reason. But I respect her for having her own career before Frank and for her actually having her own money even though she doesnt have the amount that Frank does she's stil had to graft to earn it.

    • Cara says:

      Do I like Frankie? In some ways yes and some ways no. She seems a nice girl and I kind of like the Saturdays music (well some songs) but I think they way that one day her and Dougie broke up and then a couple of days later she was on the arm of Wayne Bridge annoys me. Your supposed to love the guy you broke up with and feel upset not jump into the arms of someone else.

      So I can understand why Frankie/Christine dont want the WAG title and in my opinion thats fine and I totally respect it.

      Sorry for the essay :)

  6. Bianca says:

    I'm torn on this…ofcourse it's great for a woman to be independent and earn her own money. I think alot of this depends on the dynamics and history of the couple in question. For example, I've worked my whole life, i started babysitting when i was 11, i worked 2-3 jobs at a time all through college, i helped support my then boyfriend after college. When I married that same boyfriend and he started making WAY more money than me, I still kept working. However when we had children, we decided that since we could afford to live on his salary alone, I would quit my job and stay home with the little ones. FOR US, this was the right decision, I've never looked back. The first few months it was weird not getting a paycheck, but now i don't ever think twice about it, our money is just that: OUR money. When our kids are old enough to be in school I plan to work part time just to do something for myself and be around adults again, but I don't judge women who choose not to. My DH obviously doesn't make 200K a week like these ballers, so I can only imagine that they feel no urgency to go out and 'pay their own way'. If I'm honest, I feel that I work incredibly hard raising our babies and just b/c I don't get paid for what I do right now, it doesn't mean I'm a less valuable person than my husband. I'm not cool with girls who are with a baller JUST for his $$ or if they've been dating a guy for 2 months and are using his credit card all over town, but the ones in serious, long term relationships or especially the ones who are married and have children, I see nothing wrong with them choosing not to have a full time career outside the home. Sorry for the loooooong post, that's my 2 cents! :)

    • Gill says:

      Agree, it is about choice.Bianca, it sounds like you and your hubby operate as a unit- a family- and have committed to making choices which support the family life you want. Same with those stay-at-home WAG mama's: it's a choice.

      S/one here mentioned that we mainly use this WAG term to the women who are largely building careers off of their famous spouse. Some do a better job than others of taking advantage of those opportunities. It's a silly term that really only means a wife or girlfriend- which is true! Time to stop judging. Those girls make their own choice how they carry themselves, so if Bleakley and Sandford reject the term, while Malena embraces it, it really just comes down to choice, self perception and your style.

  7. Ashley says:

    I don't know who these 2 ladies are.

  8. xoWinnie says:

    what Frankie said is the difference between the majority of fame-whoring gold-diggers and the women who want to maintain their individuality, not only as a woman, but as a person as well.
    i think that there's three kinds of WAGs actually. there's: the housewives. the WAGs who are either married to or dating a baller, but remain kind of inconspiously living their lives without the public really knowing anything about them. the term "housewife" doesn't have to connote a stay-at-home mom or anything, but could be a professional woman who leads her life without being constantly interviewed or photographed just because she happens to be sleeping with someone who kicks a ball around (kind of like Cesc's WAG Carla, we know who she's dating, but we don't know every intimate detail of her life and family, and most people don't really care because she's not in everyone's face with it all).

    then there's the famewhores…the ones who are despised by most of the population (and have yet to notice it). they're the ones who WANT to be known for whose bed they were in the night before. they usually happened to be nobodies until these rich, prettyboy ballers happen to notice them at some club or other, and make the mistake of sleeping in the morning after, which resulted in a "relationship" lol…k, that may not be the situation, i'll assume you know what i mean. i'm talking about the girls who did nothing of their own merit and have been rewarded with TV shows, fashion lines, and have sat down with countless magazines because of who they're banging. not surprisingly, they also happen to be the ones who end up staying after all these cheating stories come to light in the press (ahem, Colleen Rooney and Abbey Clancy (although i do like her for some odd reason).

    then there's the professional WAGs, the ones who don't want their achievements to be overshadowed by their personal relationships, and i see how the term WAG can have a negative connotation in that respect. an example i can think of is that most people view Victoria Beckham as the Queen WAG and David's trophy wife, but in reality, he's HER trophy. she was much more famous than him when they got together, he was known to those who followed football (especially in England), but she was known as a world-famous pop star. she totally boosted his profile, and now the Beckhams are a brandm much more profitable as a couple than separately and this is largely because of HER success and worldwide fame. this is why when people accused Shakira of using Pique, i was kind of surprised! as someone who is obsessed with this sport in Canada, i can say that there's many places in the world where SHE'S much more famous than him (including here) and his name doesn't even ring a bell!

    sorry for the essay, but those are just my thoughts on the whole thing.

  9. Jen says:

    Is Shakira a WAG?? It's better to have your own life/career than only be known for your man.

  10. C16 says:

    Yeah, I love 2.0 WAGs.
    I mean, I wouldn't mind go shopping and all of that but I'd also like to be my own person and have achievments, not just be someone's girlfriend or wife. I wouldn't like to live just for my partner.

  11. Sassy says:

    i know this is totally irrelevant but is it true that Irina Shayk is going to be a "G" on the WAG scale?

  12. rubyqueen says:

    i love this new independant wag culture.their is nothing worser than being called a golddigger and desprate and that's exactly what those wags of 06 were.:( frankie,melena,lara etc should be congratulated.

  13. iits says:

    Haha, I've known Frankie since, like, 2003 cos back then she was all over Smash Hits! with S Club 8.

    /end of embarrassing revelations

  14. I think that it's always healthy for a WAG to have her own thing going on. There are WAGs that I really respect like Sylvie VDV, Bethany Dempsey. I know that these two are totally different, but they deserve respect. Sylvie is mostly in the spotlight, but I have never gotten the feeling that she is a media whore or just using her man to be famous. She is not in every magazine talking about their relationship either and we hardly ever see their son. I like Clint Dempsey's wife because she is never really seen all over the place trying to design clothes and launch a new perfume all of the time. She is very smart yet simple, so that's what I like about her. Others like coleen rooney and irena shayk just don't seem genuine. I think that they care more about what people think about them and that is the driving force behind the things they do, not self respect.

  15. LosAngeleno says:

    Thanks! I'm totally clueless about these things…but it seems like a lot of footballers date them.

    • bouncebackabilitrix says:

      Michael Owen married his childhood sweetheart, Louise Bonsall. I think she was his only serious girlfriend ever since they started dating at 16. *sighs*

  16. aaaaaaaahh says:

    i never heard something of frankie whatever until she has begun dating wayne bridge

  17. chicagambeta says:

    Thx. I guess Olalla? And Tevez's ex-wife…but I think in both cases the couples were childhood sweethearts. I am sure there are others too, but probably not a very long list.

    • LosAngeleno says:

      And then Tevez repaid his childhood sweetheart by (at least) twice cheating on her with "glamour models"! Nice. (What is a "glamour model" BTW? Is it a UK term for lingerie model?)

  18. LosAngeleno says:

    Sorry for the OT, but did anyone catch the beginning of the Telemundo miniseries "La Reina del Sur"/"Queen of the South" (based on the novel by Arturo Perez-Reverte)? I ask because the actor who plays the main character's murdered boyfriend reminded me so much of The Ramos! I couldn't stop laughing (at that and also the terrible acting– such a shame. I loved the book.)

    • Rani says:

      OMG! I'm not actively watching the novela but I caught that! I don't like Ramos, but it DID remind me of him! I've seen that actor in other novelas but he really reminded me of The Ramos in this one. Lol

    • Crackers says:

      I'm a huge fan of Perez-Reverte, such a pity to hear the miniseries is no good (would have looked for it with subtitles otherwise)

  19. chicagambeta says:

    This whole topic has made me wonder, does anybody know any famous footballer (Premier League or equivalent) who has dated / married a woman who was not a model / actress / singer / TV presenter?

    • I think Messi's girlfriend (if they are still together) is a nutrition student and Mario Gomez's girlfriend is in pharmaceutical manufacturing. Lots of the German nationals seem to be involved with women who weren't famous.

    • kitty1979 says:

      Giggsy's wife? As far as I know she's never whored herself to OK/ Hello. To be honest can't even remember her name.

      • chicagambeta says:

        Thanks everyone! I guess this means there's hope for us – unless any of you are models / actresses in which case you're already one step up the ladder – hahaha

    • Raincitygirl says:

      Dirk Kuyt's wife (sorry, don't know her name) is a registered nurse who still works part-time. Cesc Fabregas's longtime girlfriend Carla Dona Garcia has a degree in psychology and a job in marketing.

      • Angie says:

        Jerzy Dudek, Marceloa, Arbeloa, Albiol, David Villa, Thomas Muller wives are all unknown Villa's known his wife since kindergarten but they didn't start dating till they were 16 or 17 she also used to play a striker on her womans team, so that's pretty cool. You'd think they'd be turned on by women who also play or follow the sport to some degree. My rule of thumb is if you've never heard about them, never seen them(or seen them but they are minding their own buisness like grocery shopping or out for dinner), didn't know the baller was taken then you know she's a great catch.

  20. Eleanor says:

    I only like the ones who have their own career. Sounds weird but to me they're only a WAG if they're not willing to earn their own money (which is the majority of them.) I like Frankie. She is a singer and that is what she is known for, not for dating Wayne Bridge. So yes she is a WAG, but I get what she means when she says she isn't.

    • laligagirl says:

      I agree, I love Frankies attitude about it. I think having their own career is great but not if its a career you chose to be near footballers or professional athletes (like Sarah and Lara). Those kind are just as much WAGS (with the negative connotation) as the ones that hookup with ballers just to be in the spotlight.

      • Eleanor says:

        I suppose so but we don't know Sara and Lara personally so I'm not sure it's fair to assume they chose their careers based on who they could end up dating. I like sport too so if I chose a career like theirs it'd be because that's my interest, not because I'd be near footballers. Maybe it was the same for them. I dunno. They have jobs of their own and that's good enough for me ;)

  21. Homeskillet07 says:

    i agree with a comment here, i feel like the term WAG lowers a woman's integrity. it's a generalisation of a woman who just dates and lives off of a footballer. maybe that's what that Frankie lady meant. being called a WAG isn't really a compliment…at least for me anyway. there is a really negative connotation to the term…but honestly, date a footballer and that's what you'll be called but that doesn't mean you have to BE one….if that makes sense

  22. LosAngeleno says:

    Does anyone have any insight into what happens to these women when their husbands/partners retire? Sure, some of them make more in a year than most of us will see in a lifetime, but it is a job with a very short shelf-life. If your man gets injured or is just too old and has to get a much lower-paying gig or live on savings, what do you do? I think if I was with one of these fellas I would be inclined to think, wow, he may make a lot but it has to go a long way…and what right do I have to all that money when he's been working since he was a boy, living far from home, he and his family making sacrifices, etc. Unless I'd been with him pre-success, it just wouldn't seem like my money to spend.

    • LosAngeleno says:

      That said, I kind of love Malena and Puyi. It took me a while to get over it, but they seem like a sweet couple and like they don't go on crazy out of control spending sprees. Perhaps he'll buy her a pet goat to go with his own. (And you can't deny that she's pretty much visually qualified for the job she has. I don't think he's given her a leg up on that front).

  23. Emily says:

    I think the term 'WAG' undoubtedly comes with a reputation or stereotype that some like to live up to and some don't. But, just because you are a WAG doesn't mean you have to act like one. Frankie is a WAG, but she doesn't act like it. I don't think so, at least.

  24. My favorite (retired) soccer player is also known as the WAG of a former MLB player. I hope she's still better known for her 'baller talents. I would hope she would transcend the genre and have a category all her own.

  25. Kylie says:

    No woman wants to be viewed only as an extension of her man, so it’s understandable that the new WAGs want to achieve their own success. But those WAGs who continuously fight the title need to take a closer look at all the “benefits” they get for dating a ‘baller (like the added attention that allows them to further their career). If they didn’t have that dreaded WAG title, some of these opportunities wouldn’t exist for them. Whether or not they realize it, they are still receiving the perks of being a WAG.

  26. mena says:

    The ladies doth protest too much.

    I think the likes of Frankie Sandford and Christine Bleakley are just as spend-happy as the WAGs they look down on. Frankie and Christine just don't want to own up to it. Something not to be trusted in that, I think.

  27. Thea says:

    I like the newer more independent Wag's as they seem to excude a more intelligent and classier vibe. Although we may look at the Baden-baden antics with fond memories and hero worship at the amount booze and designer clothes consumed, it's important to note that the women we not percieved in a good light by other countires and in light of the economic crisis – it is no longer a good thing to behave that way.

  28. Leya_S says:

    I like Christine Bleakley's philosphy: "I think it is really important to be independent in life, do your own thing, and be able to pay your own way."
    EMPHASIS on the PAY YOUR OWN WAY part. I like the idea of your guy *wanting* to spoil you, but he doesn't *have* to. I want to be able to afford some of the things I want on my own, but if my guy is like, "Here, honey, here's my credit card, go buy yourself something nice," then HELL YEAH, I'm all over that.

    In the end, though, I think if I was married to a baller and people wanted to call me a WAG, even with all the negative connotations, I'd just be like "You can call me whatever you want, but at the end of the day, I'm sleeping with him."

    • SoccerrLoverrr says:

      LOOOL @ "Here, honey, here's my credit card, go buy yourself something nice," then HELL YEAH, I'm all over that."
      Your comment made me laugh out loud! :D

  29. D0li says:

    AS much as I love reading this column and thinking about dating Cristiano ronaldo/Gerard Pique/Zidane/Victor Valdes I would hate being called a WAG. The term implies ownership and seems to put women down in that all they are known for is being the wife or girlfriend of whoever rather than being an independent person.

    If I ever dated these people I would rather be known seperately or not at all.

  30. LaLaLa says:

    Dont call me WAG ….. bla bla bla
    she just needs attention
    i dont like this woman

    but malena is soooo cute, isnt she??!!
    she looks so friendly and kindhearted :)