Melanie Slade and her highly-reflective mates at a Manchester shop opening for Helly Hansen
Helly Hansen’s PR department did a stellar job yesterday in getting their photo opportunity money’s worth out of spokes-model, Melanie Slade.
As you can see, Melanie (who has been dating Arsenal’s Theo Walcott since she was a mini), had to model a variety of coats, shopping bags and generally look happy to be shilling product.
We think she did a pretty good job – we sure wouldn’t have the patience to do this kind of thing. Not certain that Mel’s going to make us want to buy more ski-jackets, but perhaps the target in this case is the boys.
Random: Are we the only ones that start singing this whenever we hear “Helly Hansen”? Come back, Mase!










Very cute, comfy look.
Love the boots.