We’ve seen it happen before. Many times over. Sadly, companies and their marketing teams like to take hot footballers and turn them into dorks for sales purposes. It’s a wide-spread (albeit, entertaining) issue in our community.

This Gillette ad wants you to rate the “champion of the future” and you can win a razor. We think. We’re having trouble figuring out the context and can’t be arsed to google. But we do know this: they totally killed any form of swagger.

Just look at Fabio Cannavaro. This is a man with insane sex appeal, great skill and great respect. And here? He looks like he’s trying to make us an offer we can’t refuse… for home insurance. He would never look this ridic t’were not for this.

Well, that’s not entirely true.

Side note: we had the (dis)pleasure of seeing this ad in the flesh whilst in Rome. It’s actually even cheesier up close and personal. Poor Gigi looks like he’s made of wax.

Watch the making of the commercial here.

Via Ah Serie A