March 31st, 2011

Product Shill: Javi Martinez For SOY Underwear

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Spotted on ontd_football

For busy journalist types like us, a typical work day will inevitably involve a lot of internet surfing. At Kickette, we tend to favour videos of cute animals doing amusing things, but occasionally a piece of film finds it’s way to our desktops that stops us in our tracks and makes us appreciate the majesty of the human form, rejoice in the thousands of years of evolution it took to hone it to such perfection and speculate excitedly at what can be contained in a pair of stylish briefs.

Please enjoy Athletic Bilbao’s Javi Martinez, parading around in pants for SOY Underwear. We did.

Some of us still are.

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26 Responses to “Product Shill: Javi Martinez For SOY Underwear”

  1. tool steel says:

    Enjoyed every bit of your website.Thanks Again. Great.

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  3. ... x_X ... (Maria) says:

    ok … have 7 things to say…

    2. I think that should the new uniform for every footballer …..

    3. I always wanted to live in Spain (or Italy) … & this gives me more reason …. QUE VIVA LA MADRE PATRIA!!!!

    4. is 4 the 4 S … Shy… Sweet.. Sexy … & Single …. my type of guy!!!


    6. Can someone explain to me … why he said in an interview that it no easy picking up chicks because of how the look … or something like that…. Cause he looks very very very … gooood to me !!!! *lol* …. he even looks cute wearing glasses ….


    ***CLAPS**** to soy underwear… NOW GET ME THE REST OF THE WORLD CUP CHAMPS!!!!

  4. mrz. navas says:

    i wonder if fernando llorente would mind doing a lil sum sum for SOY!! i surely wouldn't mind!!!

  5. mochara says:

    This is a prime example of why I'm moving to Spain in the (hopefully soon) future!

  6. IrishBlue says:

    Well hello Javi, I have no interest in buying those underpants but I'll gladly watch you modelling them anytime :D

  7. Isabella says:

    Finally! Some Javi Martinez appreciation here! :D

  8. Duha says:

    BACK OFF LADIES! I have been perving on Javi since long before this video. HE'S MINE <3

  9. Jen says:

    Oh. My. God!!! I wonder how you get the job of rubbing oil onto Spanish players abs??? Sign me up asap! What a hotty!

  10. lizzy says:

    yuuuuummm :) :) :D

    ohmygod i love his smile :) … and other things ;)

  11. Viva_Espana says:

    I think it should be mandatory for each player on Spanish national team to do a video for Soy.

  12. LAmonkeygirl says:

    I question my life choices, knowing now that I could have been on "Rub Oil Onto Hot Baller" duty. Everything I have accomplished means nothing.

  13. Lotte says:

    Is it still called make-up artist when you rub smudgy stuff on hot ballers bodies? Then I want to be that. A make-up artist.

  14. Miss XOXO says:

    For me SOY stand for = Sexy. Of course. Yummy….

  15. Sergz says:

    Earlier on when I said that Athletic Bilbao was my favourite football team, people didn't know what team I was talking about. Now all of you ladies know of Martinez and Llorente so I don't have to be a lonely fangirl anymore. :D

  16. brb
    walking to Basque Country :D

  17. dontaskmetosmile says:

    If you want closeups and gifs, go here:…

    NSFW. Proceed with caution if your boss is lurking around. If not, get comfortable, my dears.

  18. MadridistaJenn says:

    I actually shutdown my computer yesterday when I replayed this for an hour, but now I've learned self control (which Kickette is seriously testing).
    Thank you the cameraman for his/her work in crouch shots. That body, that back, that smile!
    God bless you, Basque country!

  19. chay says:

    oh my, what a great way to start my thurs morning! I love the close-up crotch shots at 00:55 and 01:10 woo hoo!

    The name, however, is quite silly: "I Am Underwear"? I'm going to pretend it's the english meaning, not the spanish meaning. It's a bit more random (underpants made of soya), but funnier. And it also denotes they're edible, meaning i would gladly eat them off of señor martinez *innocent look* :-D

  20. spvrp says:

    Why on earth am I wasting time studying medicine when I could have a job rubbing oil on abs like that? Watching videos like this make me realize that life is so unfair.

  21. ffaat says: