December 22nd, 2009

Product Shill: Paolo Maldini For Sweet Years


Founded in 2003, Paolo Maldini and Christian Vieri’s clothing line, “Sweet Years,” has always been a mere blip on our need-to-know radar.

That was, however, until we learned that they also make chocolate products.

So yes, we’re interested. Paolo Maldini (screw Bobo; he’s gone soft in the tummy) and chocolate? It’s like the ultimate calorific-strawberries-and-champagne-hand-delivered-to-our-bed/throne/worship station Kickette fantasy come true.

As for the Sweet Years items of clothing on offer, it’s fairly obvious that most of the belt buckles are tacky-fabulish and few could actually pull these clothes off in public with their dignity remaining in tact.  How to sell to the retail buying Italian youth? Just put the Maldini bedhead® and tatts up front and center to distract from the astonishing price tag.

SW2SW3Sweet Years Points rating:
+5 points to the biz brains who made that marketing move; -10 for attempting to sell those sunglasses; -25 for making PM actually wear them; -infinity for providing photographic proof of it.

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10 Responses to “Product Shill: Paolo Maldini For Sweet Years”

  1. Bella-Milan says:

    Kickette always appears to be a bit jealous that Paolo isn't an English rent boy assaulting people in bar brawls & giving tours of his club for a few extra quid.

    Sweet Years is their Italian version of Gap/Old Navy. The clothing was so successful that they now make everything from motor scooters to home furnishings & yes, chocolates. Sweet Years has made Paolo a billionaire. So it looks pretty good to me.

    Make all the snide remarks you like about his company, his skin, his tan as long as you keep posting his photos & spelling his name correctly. :)

  2. FootballerChick43 - says:

    My God. I was too distracted by the picture to read the article…

  3. Regiii says:

    haven’t read anything, just seen the first pic and decided to drop by and thank you, Kickette, for posting some photos of the man responsible for the ignition of my passion for football + handsome players more than 15 years ago!!

  4. KateAlonso says:

    still soooooo sexy!

  5. Anya says:

    Wanna sell a piece of crap?

    Put it on Maldini.

  6. William says:

    Amazing entry football is my favorite sport.

  7. truly_thata says:

    Gosh, this man still got it!

  8. Ella says:

    Whatever he's selling, I'm BUYING!

  9. Awww, I'll always have a soft spot (in the stomach? lol) for Bob Vieri.

    And Maldini is a legend.

  10. The clothing line is horrible but he's hot. I'm reading an oh-so blatant sexual message in the belt buckle/thumbs in pockets pose. Or is it just me?