September 18th, 2012
Real Madrid: Product Shilled & Startled
Alvaro? Kickette Jnr alert. Three o’clock. Image via facebook.
Scaring the bejeezus out of prospective customers is an innovative marketing technique, and one that seems to be working marvellously for adidas. When David Beckham popped up on hapless punters minding their own business in a photobooth before the London Olympics in July, it’s believed (by Kickette staffers) that shirt sales increased by 300%, simply because people were so bewildered they didn’t know how else to react but to hand over their hard earned cash.
Multiply that mortification by 300, and you can imagine how the above Real Madrid fans felt when Iker Casillas, Xabi Alonso and Alvaro Arbeloa casually popped into a fan preview of their tasty green third kit. We’d like to think we’d have retained our casual, women-about-town demeanours as well as those fans, but let’s not kid ourselves here. At least three of our staffers would have stripped on their own accord.
What about you? Cool, calm and polite? Or hot, bothered and basically nude?