June 14th, 2011
Real Madrid: Shilling For Spain
Our newly founded ‘Marketing Ploy of the Week’ award must go to the Spanish government, who have cleverly utilised their capital’s most wondrous sights in a new video to promote tourism. Yes, several Real Madrid players, including Cristiano Ronaldo, Sergio Ramos and Sami Khedira have been dressed up, blown out, made up and thrown in front of a camera in order to espouse the virtues of their adopted home city.
In this work of epic genius, we find out (among other, fabulous details) that Karim Benzema likes tapas (although he may have been a bit scared of it at first), that Sergio Ramos is being perpetually stalked by an awkward flamenco guitarist and Sami Khedira has hearing problems.
How the hell we would’ve got through the week without this, we don’t know. It doesn’t bear thinking about.