January 14th, 2010

Supermodel, Work: Cristiano Ronaldo For Giorgio Armani – UPDATED

Cristiano for ArmaniCristiano for Armani

jan13cronfor armani

All photos copyright Giorgio Armani

UPDATED with more from the campaign below. Including a wet one. Hurrah!

So, we’re thinking Cristiano Ronaldo’s Armani underwear campaign is an excellent example of alternative ways to grate cheese for your jacket potato. It’s more environmentally friendly to use the abs of a superstar footballer than to potentially injure your credit card charging arm manually shredding cheddar over your spud.

Yeah, we’re talking rubbish.

That’s because we’re not quite sure how we feel about these shots. Cristiano’s body being hot is hardly news – it’s widely recognized he’s the best in the biz, after all. We’re more concerned about the amount of photoshopping from Nereida’s retoucher that seems to have occurred. Really Mr. Armani? So unnecessary.

And the poses? Why make C-Ron attempt to do artsy with a side of Zoolander? Just let him be. Truly, you should have just published this and waited for the undie-money to come rolling in.

Fingers crossed these are just the “testers” as so far Cristiano’s got nothing on Becks and that … rope.

Edit: Well, let’s not speak too soon, shall we? There’s water involved now, which completely changes the playing field.

Becks and his ropeCristiano for ArmaniCristiano for ArmaniCristiano for Armani

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115 Responses to “Supermodel, Work: Cristiano Ronaldo For Giorgio Armani – UPDATED”

  1. fred says:

    he has an ostrich neck

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  4. seriously when did the great english gentleman turn into the great english jerk? i know that if footballers (regardless of nationality) play up to the common stereotype associated with football 'players' (which a huge number do and have done) they gain a complex that makes them think they can cheat and get away with it, however we seem to have an extremely large number of world class (and world known) players on the english football team who are or who have cheated at some point (Honestly considering that many of our english football players are well known across the world so naturally probably help form the basis of the english stereotype for many people from overseas, if other nationalities use our football players to help form their opinion of us english then i'm embarrassed to be english to be honest – that may sound harsh but from personal experience i think unfortunately there is some truth in it).

  5. NinyaC says:

    I love the guy but the poses are so amateurish and I blame Armani. Seriously, thinking that they have lots of money can't they afford someone who knows what to do and how to handle poses?

    He should have done a more classic look ala the Kaka route with suits and stuff like that. But then I remember he was hired to model underwear soo…


  6. Susie says:

    Congratulations to everyone who posted comments that just border on homophobia/stupid stereotypes.

    Do you know any gay people?

    Exactly what makes a pose "gay" or someone's looks "gay"?

    Wether you like his look or not, I could care less, but there are better ways of expressing yourselves that dont come accross sounding so ignorant and infantile.

  7. Gabóca says:

    Ronaldo is a machoooooooooooooooo. The MACHO.

  8. Regiii says:

    Please please please… The link for the last pic is broken!
    Kickette, heeeeeeeeeelp me here!!!

  9. Avenath says:

    10 points to the body, -5 for the poses…who the hell got him to pose like that?!…

  10. edel says:

    omg i cant breath ppprrrrrrroooooooffffffffffffffffffffff omg omg omg

  11. becca says:

    im finding it hard to breathe right now.

  12. RONALIZA says:

    where are c9?

  13. Bella-Milan says:

    CR9 looks like Dodgy Holiday Barbie.

    Armani's Photoshopping should be on Artur Boruc's Rage List.

  14. Michaella says:

    Ohh biggest disappointment ever. I was really expecting some sorta sexy becks pics. He looks more Fabio and gay. Im not insinutaing hes gay.

  15. AC says:

    For a while I found Cristiano to be very attractive but he doesn't look the same to me now and I don't think it's a result of simply getting a bit older. His physique is marvelous, though, no question. I applaud his effort but I don't think he's suited to modeling. I am also glad they didn't have Kaka doing these sort of poses when he was working for Armani. That would have been…I don't even know how to describe it.

  16. lizt says:

    ***comment removed for violation of commenting guidelines**

  17. bubbly_cheryl says:

    i’ve just had some action in my lady garden, airbrushed or not- i see the signs of love making…

  18. Homeskillet17 says:

    hey hun, not everybody has to love cristiano ok. calm down.

  19. aps says:

    Umm still no to the poses. Yes to the body!

  20. XanJie says:

    I see no improvement. Still just looks like a tranny. :T

  21. Lucy says:

    gays and horny teenagers are having a blast I suppose…

  22. Susana says:

    His body is smokin'. I just wish they hadn't tried to 'mo him up with the makeup. His eyebrows look better than mine…byatch!

    That being said, I don't like the tattooed look with Becks. And CR has a juicy boo-tay. Just wish it were covered by red and black this season and not that boring white.

  23. Syrian! says:

    lmao I have never found him handsome or hot and now i can see why -______________________________-" HE LOOOKS TERRIBLY HORRIBLY AWFUL fabio would do it alot better *_* hihi

  24. hp says:

    He doesn't look comfortable. His poses are awkward, the one with the white underwear looks decent, but I dunno it looks strange.

  25. Aisha says:

    I have been waiting all my life for this. Thank you, Kickette! He looks smoking. I bet the camera set alight and the photographer was like “This guy is too hot for his own good!”

  26. ba says:

    frankly i dont find him hot :S

  27. Mel says:

    those earrings…………. argh.

    If I was Armani I would have photoshopped someone elses face onto the body. The body is fine, but the face…..

    He has been looking like a big cry baby since he came to Madrid. He get the largest, most insane paycheck every month, so what's with the pain…

  28. nando_iker_lover says:

    oh my GOD he's attractive!

    that water pic is…orgasmic. there's really no other word to describe it.

  29. Bianca says:

    ok, the water picture definitely caused multiple orgasms!! thanks for the new pics!!!

  30. angie says:

    i puked a little :S

  31. Rosie says:

    His body is fine but he is a total butterface really. He should go for a more rugged, messy, unstyled look once in a while, dislike how plucked, preened, glossy & styled he is, blatently spends hours to get his face/hair just so each morning.

  32. bam! says:

    Well the 2nd batch are a definite improvement (I'll ignore that one with the dodgy waistcoat though). The water one looks great, the poses are a little better (still Beck's pics overall I think are better photos & hotter in my opinion but that's cos I find CRon a bit too over-muscled, over-glossy, over-plucked/shaved/waxed – seriously the lack of any bodily hair whatsoever creeps me out!)

    But yeah huge improvement on the 1st batch of his pics!

    • laz says:

      Am i the only person who thinks the 2nd batch is worse than the first (well apart from the one where he’s pulling off the shirt – imo that’s the best one out of both bunches) The waistcoat on looks wrong due to the outfit (to be fair armani’s issue) and facial expression (not really a ‘high fashion’ expression) and the water one for me at least as the posture (reminds me a pose of a sumo wrestler before fighting to be honest) and facial expression just doesn’t work – but i’m guessing people like that one as he’s getting wet and the water is distorting/covering up some of the pose details (w/o the water i think the problems may be clearer)
      please bear in mind that this is only personal preference, but even though in general (everyday life) i prefer ronaldo over becks – on the armani photo’s alone becks are much better as he looked at ease and very comfortable where as ronaldo looks slightly awkward and unnatural in the face &/or posture for the majority of the photos (yes i know that modeling involves posing in a way that you wouldn’t in everyday life, ie unnatural but the art of modeling is making the unnatural look natural, so…) i’m not necessarily saying that ronaldo is a bad model but I do think that the style of shot does not suit him (the pepe jeans ads and the mini swimming trunk candid’s of him work much better as he seemed at ease). does anyone remember the CK underwear shot of a smiling mark walburg a few yrs back? the boxers were horrible but it was meant to be one of the most successful underwear campaigns of all time – for me ronaldo would excel in those sorts of poses in underwear/jeans as on previous evidence that type of pose/facial expression comes natural to him.
      but at the end of the day, these ads are not a success judged on how many people like the ad’s but if people buy armani underwear/jeans – if a lot more are bought than in the becks era then technology ronaldo’s shots are better, however if there are a drop in that departments sale figures for armani then you have to conclude that the model standards have dropped. For that answer you’d have to wait 6-12 months, and you have to ask yourself is after seeing these shots are you willing to part with good money and go to buy the armani mens underwear/jeans for yourself/your partner in 2010?!

  33. Mila says:

    Lol at some hater down their disgusted with his "tiny and ugly" fingernails because these updated pics are HOT AS HELL! :D

  34. margheritina says:

    This boy is definitely hot … BUT there´s a clear hierarchy concerning the pics … from "I´m still drooling" and "extremely hot" (–> the one with the water!) to "just nice"

  35. Abbie says:

    And this is what he does in his spare time

  36. Way better than Beckham's

  37. RONALIZA says:


  38. tezz says:

    and ahh i forgot do they have back shots yummy

  39. tezz says:

    i do know that CR7 es guapo mas que david beckham and the shoots are the best for a person who is getting into fashion modeling for the first time and in time you will do well pple on this post are just haters

  40. NORA says:


  41. Mariam says:

    crissy is hot but i’m not liking the adds yet. they seem dead and crissy isn’t a good model. he needs to learn from beckham.

  42. Lille says:

    Have you seen this guy's fingernails? They're very tiny and ugly.

  43. nicola says:

    sorry, but beckham rules!

  44. Lidoli says:

    I have been desperately waiting for these pics to come out but I must say I’m dissapointed!

    There are tons of C’Ron pictures that are way HOTTERRRR than these ones taken for the Armani campaign….hopefully its a test and we will soon enjoy the FINAL PRODUCT!

  45. aps says:

    What's up with the poses? They look gay as hell. Other than that he's sexy..yumm

  46. Paula says:

    Ok, seriously stop being so biased. Cristiano looks HOT. He had the body only a God could have. No one can touch his body. And ok to be fair they photo shopped his face way too much and highly unnecessary because he is handsome naturally. Becks is old and overplayed and frankly getting ugly. So, please allow yourselves to be fair…Cristiano is gorgeous period!

  47. Maristela says:

    With all my respect to his fans, absolutely null.

  48. Maria says:

    Haha work it, girl! I never really liked the Beckham shots either. All the poses are awkward, nothing of CR's personality/charm comes through. Whoever told him to pose has a very different idea of sexy… but still, his body is a temple, almost too good. Força Cristiano!

  49. rachaelv13 says:

    His body looks beautiful (as always), but I agree with the other comments about too much photoshopping. He is amazing already. Why the excessive alterations? I like the white underwear shot the best… those arms… the abs… everything looks incredibly hot. But a thumbs down to whoever did the editing. I’ve been waiting for these for MONTHS and I’m not as happy as I should be. However, they’re still HOT HOT HOT

  50. Katya says:

    I'm a little underwhelmed by these and Megan's pics. (More so Megan's). Cristiano's are good, but if Armani put these 2 together, I think they would surpass anything the Beckhams did. 2 hottest people together, do it Giorgio!

    • bitterlemon says:

      Nooooooooooooooooooooooooooooo!!!! I would absolutely die of jealousy! ::sobbing hysterically::

  51. Lex says:

    The first picture is ridiculous and the second is ok, though he looks more like a bodybuilder than a footballer. I still don’t find him at all attractive. Beck’s pics are far superior.

  52. XanJie says:

    I've always had a serious distaste for this guy- respectable body, sure, but the gratuitously waxed eyebrows bit is a little much for me. Along with his penchant for Roman prostitutes. Besides that, he's way too feminine for Armani– Armani is the epitome of the classy male, and while C-Ron has a nice body, he has very little class and too much of a baby face for these photos. He wasn't meant for modeling. I miss Beckham already. :<

    also these poses ahahahaha

  53. ladyliga says:

    Sorry Cron, I’m completely over you!

  54. lamis says:

    If you look up in a dictionary the meaning of beauty,perfection,hotttttttness,and fitness to the max,there and only there,you’ll find a picture of THE ONE AND ONLY CRISTIANO RONALDO!!!!!!

    • HJ says:

      I hear ya,sister!! If the poses are not so great, i blame Armani and their photographer. i'm just glad Megan Fox had a seperate photoshoot!

      and i thought i was way over Chrissy becasue I'm a Barca fan… ha!

  55. Rocio says:

    bababababababababababababababababababababababababa!! :P so HOT!!!!!!!!!!

  56. Camille says:

    I literally said, out loud, “oh no”. You guys, I’m so disappointed.

  57. mila_casillas says:


    Seriously, with such a body and such a footballer they coulda done so much better. Why did they photoshop his face so much?? He looks like a lesbian. D':

  58. embellish says:

    HE WON’T STOP LOOKING AT ME! I’m disturbed I find this sexy.

  59. ba says:

    OUch!! THis campagn is a epic FAIL…i think pepe jeans advert is way much better than armani…frankly. Ah and his face is not fit for the concept of this brand

  60. Bianca says:

    I'm pretty sure I just had an orgasm looking at these. Thanks, Kickette! :)

  61. Rosey says:

    The pic in the white undies is the best!!! The one with the jeans on (that I want to rip off) is 2nd, and the other one…well…I’ll get back to you after I rip his jeans off in my mind :-)

  62. bam! says:

    I prefer Beck’s :)

  63. AMY-MUFC says:

    ronaldo is fit but i prefer becks :)

  64. rain_s_child says:

    he’s impersonating apollo, the god of sun… and successfully if i may add… if i look one more minute at these photos i might get burned… his face looks great, his abs looks worked-out gorgeous, his legs look strong… and… let’s stop here… he’s totally himself, confident and arrogant, naked and dreamy, it suits him. *all together now* thank you, mr armani, for choosing cris!

  65. [...] Inevitable Cristiano Ronaldo news: C-Ron does a Beckham, models in his pants for cash – homoerotic rating off the charts [Kickette] [...]

  66. Stiliani says:

    Wow, Cris is causing this site to crash! LOL, I've tried 3 times to post and keep getting Error messages about too much traffic! :)

    Anyway, Cristiano is an Adonis. Forget the hand, forget the poses, just look at HIM. He is art himself. They didn't need anything else to try to improve him. He alone could sell anything. And whatever he's selling, I'M buying!!!

  67. sarahbeth says:

    I know everyone has a problem with his poses, I can't say they're great either, but I am pretty sure he was probably instructed by the photogs. He's not a professional model, big deal. I actually like Cris' pics better than Becks. Some of David's were awesome too, but the ones with the rope and the greasy comb-over hair weirded me out. Plus, no one has anything on CR9's body.

  68. Inés says:

    Hell yeah! Finally they came out!!! I'm sorry…I…erm..*faints*

  69. Homeskillet17 says:

    i dunno why his abs irritate me….like…they’re too high up….. :-/ i dunno… *shrugs*

    • Zo.acm says:

      Yes! Thank you! They’re just not positioned right and look weirdly small-ish too! It’s all a little bit much.

  70. Ella says:

    HE is perfection. I agree that the artsy poses are not natural for him, so it looks a little forced, but you can’t take anything away from him. He’s not a model, he is the best footballer in the world, with the BEST body, I might add.

  71. mimosa says:

    Blue Steel? Ferrari? Le Tigre?

    “I’m pretty sure there’s more to life than being really, really ridiculously good looking, and I plan on finding out what that is.”

    He looks like awkward and ridiculous. Just lay there, don’t speak, don’t act, don’t think. Shouldn’t be too difficult for you.

  72. Ali says:

    I’m too busy laughing to be “appreciative.”
    The one with his fingers over his eyes?

  73. suzie says:

    BLOODY HELL…………yeah….erm……..wow……god…..can’t speak……he looks amazing and he should be made to walk around like that all the time, I don’t care if it is freezing.

  74. Eva says:

    The poses are random and zesty. FAIL.

  75. Sana says:

    I just almost fainted
    When i saw this hot pics omg super sexy but the pose would have been better.but HOT HOT HOT

  76. shay says:

    Boo to the photographer for the poses and to the editors for the heavy handed air-brushing. And thank you thank you thank you to Jesus for the hotness that is CRon.

  77. gabriela says:

    I prefer Becks, Cristiano just screams gay.

  78. milanista says:

    I don't think he's hot myself… I much prefer the Italians, specifically Milanisti :)

  79. Lucy says:

    omg that´s why are models around to make those pictorials!! please Cristiano focus ONLY on football

  80. Redgirl says:

    A very very camp photo-team worked on this one, methinks. Hilarious. I guess the only mercy is that we won't see Mummy wearing a matching outfit.

  81. Lolinha says:

    These shots had me thinking there were just Cristiano and Giorgio present, with him taking the pictures… You know the "young, innocent" model who wants to make it in the business meets creepy elderly photographer. The Megan Fox photos were equally disappointing. They were like all the other Megan Fox pictures, except that there are much hotter ones floating around.

    They need to put those two together under the same lens to make up for this f-ck up. Seriously, I had to wait like 20 minutes to be able to look at Cristiano without cringing (and it didn't help to just look at his body, that hand is too distracting)

    On the plus side there are no words to describe the awesomeness of that bod and these photos are way better lit than the Beckham ones. Cris should take those jeans home and wear the heck out of them. Finally a pair that looks just right.

    • Anya says:

      My thoughts exactly.

      When I heard about those two replacing Beckhams, I had Megan laying on Cris in my mind.

      Two hot people together in underwear…that would be something. These photos are just another Armani ad.

      Marcelo will be laughing at him for the rest of the season.

  82. Did the Armani peeps get a photoshop upgrade that they desperately wanted to try out or something? Too much airbrushing, and silly posing. I'm annoyed that I'm so disappointed in a photo shoot that I was really looking forward to.

  83. Rebecca says:

    EUWWWW! Becks did it so much classier, these look so eurotrash/zoolander…

  84. Nate says:

    The poses are awful as many have stated. I just don't understand why they would want to go for that cheesy amatuer look. It totally overtakes the picture.

  85. caitanya says:

    the minute i saw these pictures i emitted a "whoa!" out loud :-)

    Re the silly poses, we have armani to blame for that–all of us have seen CR pose for other modeling shoots and not have to do stupid crap like that.

  86. Hannah says:

    I just died!

    First thing I thought was he's looks damn fine and his body is better then Becks, then I almost choked laughing at the poses.

  87. Jessi says:

    it was hard not to lick my computer screen … at work. i thought i was over my ronaldo love when he left united (we broke up in my imaginary world). the poses are so very zoolander, but i want to use his abs and ripply muscles to handwash my delicates.

    • MissEstonia says:

      Oh god. lol! I'll have to agree with the first bit. His departure from United meant instantaneous divorce. I mean, I tolerated his cheating with Nereida and such, but when you leave United, you might as well disappear from my life altogether.

      The second part, though…hahahahahahaha! That's…colourful. :P

  88. CNB says:

    The poses remind me of the homoerotic "art" photos my friends used to make in college. Very amateurish and not sexy, IMHO.

  89. Samantha says:

    He looks A-MAZ-ING! He is redonkulously hot. The poses are a bit awkward, but I wouldn't be turning him away for that! I hated Beck's rope shot, a bit too homo-erotic for my tastes. Cris has my vote.

  90. Merel says:

    I just died…

    I can go without his face but his body is HOOT

  91. MissEstonia says:

    Here you are again, good sir…great body, weird posing. The posing makes him look a little too feminine, I don't know why. I think he should just stand there with the undies on and he'd be fine, no extra stuff needed.

  92. Anon says:

    how is it ronaldo's fault that armani made him pose like that? it's not like beckham carried that rope to the set and insisted on having a picture taken with it. armani's new photoshoot looks quite bland. megan fox's was too simple and ronaldo is made to do strange poses while having his face photoshopped beyong recognition. i think armani should arrange for ronaldo and fox to pose together…preferably in suggestive poses.

  93. TammyV says:

    Those are comic gold… I can't wait to see them billboard sized

  94. HiL says:

    i thought just the same when i looked at the pics, his body is of course amazing, but the poses is so awkward! i mean.. the 1st and the 2nd.. what the..?

    If he just laid there and did nothing that would have been better :P

  95. Diva Dallia says:

    much as i love ronaldo, his pics are nothing on becks…if they have a showdown for the best poser becks would romp to the finish line….that rope and those pummel rings if am not mistaken — moden folklore….

  96. Sara says:

    Geez, just look at Ronaldo's face in that last one. Not trying to be offensive, but he truly looks like a transvestite.

  97. angie says:


  98. Syrian! says:

    wahaha soo tru!