May 20th, 2010

World Cup Buzz: Nike ‘Write The Future’ Viral

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So, yeah. Anyone that can watch the World Cup twitch-inducing Nike – Write The Future video and not squee with anticipation worthy of a Topshop opening is dead to us.

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93 Responses to “World Cup Buzz: Nike ‘Write The Future’ Viral”

  1. Tabby_luvs_gaga says:

    aww god yess * gasp* Ronal- DOH!!

  2. zanzalita says:

    Can it get better than this???

  3. D0li says:

    Why isn’t Lionel Mess or Sergio Ramos in this add? Whose sponsoring Spain?

  4. DutchGooner says:

    am really excited about the world cup now bring it on!! may the best team win which in my case i hope its holland HUP HOLLAND HUP

  5. livergirl88 says:

    my life is officially on hold until june 11th!!!!!!!

  6. mila_casillas says:

    Squeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee!!!!! :D

  7. Mrs.Roni says:

    btw: WORLD CUP 2010 CHAMPİON = SPAİN :D oe oe olee :D

  8. shay says:

    I am exactly sure what "squee with anticipation" means, but I think I am!

  9. lorena_chanel says:


  10. Mrs.Roni says:

    OMG RONALDO :O my baby perfect huuuuhhhhh whooo whoo wwwwaaaawwwwww *mi babe* and rooney awwww roniiii :D <3

  11. Annette says:

    Oooooooooohmygosh, Canna is killing me!!!!


  12. Zlatanista says:

    It´s gonna be a feast! And i am so happy that Pedro and Jesus Navas is going. They really deserve it.

    I want to skip the next weeks and go straight to June 11:th, please!

  13. carlito says:

    Sorry to be petty but with players like Ribery and Canna who dont play for Nike teams they just wear a plain shirt but with Drogba he wears a Nike Ivory Coast shirt but they are Puma. Can anyone explain.

    • ICan'tThink says:

      I think it's because the Italian team is sponsored by PUMA, while ze French are sponsored by ADIDAS, while Ivory Coast are sponsored by NIKE…and its a NIKE ad so they could not include the other team jerseys…

      It's only the players that have contracts with Nike, not the entire team.

  14. batso says:

    this video is E-P-I-C…

    the spanish team didn’t get big role :/ (they gonnna be stars in the world cup… :P )

  15. JMG says:


    However, Gael Garcia Bernal is far too adorable to play Ronaldo – that's the only unrealistic part of this. the only.

  16. Nayeli says:

    this is awesome, and aaaaaaah
    i can wait for the world cup !!!!

  17. hp says:

    Nah, I’m stuck in the past, I prefer the Scorpion K.O because it actually inspired people to play street freestyler football. This one is good as well though.

  18. SunnyK says:

    I've watched this at least 30,000 times today and I'm still not tired of it! I love how Roo makes Roger his bitch! Ha! Ahhh, HURRY UP WORLD CUP!

  19. BarcelonaFan says:

    video is nice. but, it would've been better without the restrictions of endorsements and contracts. what do i mean? well, the fact that messi wasn't included in the video cause he endorses adidas is kinda obvious. you know it ain't football without the number 1 player, right?

    • hp says:

      Thats why players sponsored by Nike are in it, however, now that people say that this ad is really awesome, it ads pressure on Adidas, who are official sponsors of the FIFA world cup, I wonder what they have in store.

      • tammyv says:

        Adidas did Jose+10 last time.. I have faith that they will bring it again

        • hp says:

          + 10 thing was a thing of 2006. It’s like how Nike hasn’t brought back the Joga Bonito concept and have newly created “Write the future” campaign, just like they had those freestyler campaign a pre-2006. Unless, Adidas are using their “Jersey has a story” campaign as their official ad for the World Cup, I don’t know.

  20. Alex.Oz says:

    AWESOMEEE!! coolest add till date..!

    but WHY WHY lampard is not there??????!!


  21. Cheevs says:


    I love Ronaldo's part. :)

  22. D0li says:

    I LOVE THIS ADD! SOooo great! I love what they did with each player making it more personal, haha Rooney loses he'll have to live in a trailor with that hideous beard!

  23. Ess-Jay says:

    I FLIPPING LOVE THIS AD! I think it could well be the best Nike ad ever.. Up there with the Little Less Conversation ad with the boys playing cage football on the ship.. AMAZING!

    Best part: Rooney as trailer trash.. Haha he almost looks like santa claus! Lol. And CRon with Homer… It's Ronal.. DOH! Hahah GOLD. Nike, you've bettered yourself yet again. Good job! :)

    And.. GO ENGLAND! :D

  24. GothamGunner says:

    Really disappointed, it's all over the place. Way too much going on, and the camera cuts are terrible, I feel like I need dramamine to watch it again.

    It's also a total ripoff of the 'Take it to the Next Level' advert from the Euros.

    • Frida says:

      You seem to be the only one to think so..

      And maybe because it's from the same company?

      They have to keep a certain image.

      Alejandro González Iñárritu did a great job with the advert, in my opinion.

      Captures the two sides of the game. Great joy for one country, and pain for the other.

      • GothamGunner says:

        I disagree. It is easy to get caught up in the excitement of the WC, and we've all been anxiously awaiting this commercial. You cannot claim that it's not choppy and cuts too quickly between scenes; you can hardly notice half the players.

        I was a big fan of the Euro '08 commercial and I just don't see the same creativity with this. I think W&K fell short and just assumed that bringing in another big name director would solve the problem.

        • Anonymous to You says:

          It doesn't cut too quickly between scenes. All the actual players are noticeable. The only ones that aren't are the extra actors.

          Creativity was everywhere with this: the celebrations of Drogba's almost goal, Cannavaro's party, Ronaldo being treated like a megastar, AND ROONEY'S FUCKING BEARD. Not to mention Federer and Kobe made cameos.

          • anonymous says:

            haha, OK, clearly you don't have a background in advertising. You are entitled to your opinion, as I am to mine.

            I'm not trying to convince you it's bad, I'm simply giving my opinion, and clearly you don't agree, no need to continue to berate.

            • mila_casillas says:

              I think you misunderstand the genius of this ad. Yes there is a lot going on. But the choppiness you speak of actually inspires one to watch the ad over and over again. In this instance you calling up your “advertising background” is rather silly as ads are nothing if the ordinary people without advertising background don’t appreciate them.

  25. C16 says:

    This is BRILLIANT!!!!!!
    It’s all AWESOME but I’m especially loving Gael as Cristiano!!!! OMG, two of my favorites hotties together!!!! LOVE LOVE LOVE it!!!!! ♥

  26. GOOSEBUMPS! I've got goosebumps. Bring it!!!

  27. beri says:

    omg…i love this ad!

    the more world cup ads, songs, promos i see…the more excited i am getting. i really can’t wait for world cup!

  28. FootballerChick43 - "Mrs.Ballack" says:

    WOW. Epic amazing awesomeness. SO EXCITED FOR WORLD CUP 2010!!!! Despite Ballack lackage.

  29. julia says:

    amazing video!! ;) just wish there could have been more spanish players though… and btw also really pleased today when del bosque presented the squad, Nando is in the squad and will join to Southafrica, what a relief! :D

    • senora ramos says:

      julia, i was excited that he is bringing the 3 injury qs. i question bisquits (lol) inclusion. i would've went senna, but i trust the walrus (lol) (i love that man). i'm also excited about valdes (even though he won't really see the pitch) and pedro! and of course the ever beautiful jesus navas!! viva espana!!

  30. Anonymous to You says:

    I forgot to mention! Kobe, I love you. Go Lakers!

  31. TristaJade says:

    Oh. My. God. That was absolutely, completely and utterly brilliant!!!!!

  32. HannahBee says:

    This is completely amazing!
    One of the best commercials EVER. :)

  33. rubyqueen says:

    as an arsenal fan i dont care about cesc anymore..if he wants to go.then just leave.!!! and where is sexy nando.??? i miss him..xx

  34. p4ng says:

    Ehm, Cesc was sitting in the middle between Inesta and Pique.
    That means… He is sold to Barca or?..

    And where was my Nando? *grumpy* T3T

    • tammyv says:

      no it means he plays for the Spanish National Team… this is all country, not club

  35. acanarinha says:

    Wow! Amazing! Every shot is fantastic. Can't wait for the World Cup! Also I'm praying that in some way Cannavaro never ages like Dick Clark and just has that killer juicy sexy smile with him forever and ever…sigh.

  36. liv says:

    I love it; they really did an amazing job with that commecial, and Canna was loving those girls up in the air, and Rooney with what will soon look like Iker’s face if he doesn’t shave. and the spanish boys and the news paper perfection, and also the USA boys doing their thing total pefection!

  37. aps says:

    i loooooooveeee this! the rooney part was the best. I actually watched it with no sound but i can’t wait to watch it with sound later. Will be even more exciting!

  38. ilovenemanjavidic says:

    i love this!
    especially the rooney bit!

  39. Trisha (Mrs Iker Casillas) says:

    WOW…… Classic!!!

    • Trisha (Mrs Iker Cas says:

      Canna lookin so sexy!!! Ronaldo as much as i hated you before, i see your brilliance now and from the distance you score…. only you can do such a thing …. no one compares!!!! Why so little of the spanish and so much of Rooney!

  40. tammyv says:


  41. Koko says:


    Nike no deja de sorprendernos cada copa del mundo con sus comerciales reuniendo a los mejores jugadores del mundo


  42. embee says:


  43. jess says:

    loved the tiny wee bit with cesc <3

  44. carly says:

    I'm.DEAD. That was superb! =O

  45. ICan'tThink says:



    Just when I thought I couldn't get more excited :D

  46. tammyv says:

    The Ribery handball is brilliant… also, Timmy H and Landon hanging filled my heart with joy

  47. sana says:

    ronaldos part and ronneys part was the best.

  48. rubyqueen says:

    i could not think of anyone sexier playing ronaldo then gael garcia bernal.mmmmmmmmmm. who would play my sexy wayne.????

  49. Tula says:

    AMAAAAAAA……..wait for it……ZING. Seriously, Gael Garcia Bernal in as Crissie?? Genius.

    • ICan'tThink says:


      I got the reference…I did I did :D

      How I met you mother!!!!!

      (I got excited because I don’t normally get references directly…and I LOVE the show <3 )

  50. Rory88 says:

    So epic…. But unfortunately I think that Cannavaro won't save Italy like he does in the video…. He's too old XD

  51. Diva Dalliaa says:

    absolutely brilliant ad…loved the rooney vs federer…rooney being calm and the swiss maestro losing his cool…sexy as anything.

    think only iniesta, cesc and pique/puyol were shown cause they nike, isnt torres adidas??

    • julia says:

      torres is nike and has always been since he won a sponsorship with them in his early teenager years ;)

      • Diva Dalliaa says:

        lol, goes to show the full extent of my knowledge… oh well maybe he wasnt considered pretty enough?? lol, i joke i joke

  52. Missy Manchester says:

    FANTASTIC video!! One question though…why is Ronaldinho in a World Cup video when he didn't make Brazil's WC squad?? Obviously the video was made before the teams were announced.

    It's a shame Brazil didn't put 'dinho on the team. He's such a joy to watch.

  53. Anonymous to You says:

    Most epic thing I've seen since 06. That was amazing.

    It also explains several things. I was wondering why Nike of all companies would make a statue of an athlete.

  54. Ella says:

    LOVED IT! I can't stop grinning. 3 weeks to go!!! I loved Rooney & Ronnie and wish Cesc had a bigger part, but it was brilliant! :)

  55. rubyqueen says:

    true.their should of been more of the spanish nt..especially fernando torres.. it's still a epic advert though..xx

  56. Lucy says:

    omg fantastic video! but why Federer lost against rooney? :o

  57. MrsNesta says:

    OMG I LOVE IT, CANNA I LOVE YOU, ROONEY WAS A CLASSIC (NIKE GOT IT SPOT ON – although why we always watch things on a telly in shop windows?????) LOVED THE SPANISH BOYS WITH THE NEWSPAPERS HAHA. Going to wath it again and then again LOLOLOL :)

  58. rubyqueen says:

    OH MY GODDDDDDDDD. I LOOOOOOOOOOVE IT… how hot does my wayne look in a suit.???and ronaldo looks fab too.mmmmm

  59. juventina5 says:

    Amazing video! Cannavaro <3 LOL

    and OMGOMGOMG at Gael Garcia Bernal <3<3

  60. Senorita Iniesta says:

    Anyone else got the hots as Fabregas & Iniesta are throwing away their newspapers? ;)

    Totally awesome vid.

  61. senora ramos says:


    the little clips that brooks and cris had just showed nothing!! not the direction i was thinking when i watched them. that was just spine tingling i WANT THE WC TO BE HERE NOW!!!!!

    sorry i get excited! is it june 11th yet?

    • senora ramos says:

      loved the shot with dempsey and landycakes. loved the bit with canna. loved the bit with the barca/i mean spainish nt. loved the bit with rooney and ribery. i just loved the whole thing!!! (could’ve used some sergio. only complaint is spainish nt should’ve been more diverse. i know they were trying with cesc, but come on. could’ve had navas, pique, and sergio)

      • Jo says:

        Pique was in there with Iniesta and Cesc.

        • senora ramos says:

          i know. that was kind of my point. even though cesc is tech still arsenal, he hangs with the barca boys and will probably be a barca boy by the end of the summer. i just think they should've had different teammates representing different teams then just barca. but someone mentioned the nike players thing and i understand now.

          and i need to rewatch. didn't realise it was timmmmay! not clint!!

          • tammyv says:

            I was just posting to say it was Timmy… :) I LOVE THIS

            • senora ramos says:

              lol! yea i went back and watched. i think i'm so used to it being clint and landon that my mind superimposed swagtastic dempsey over timmay. love that our boys were in there though! GO YANKS!